About The Role:

We’re hiring a Head of Organic to build this capability for Paysend.

This is a senior, hands-on role for someone who can set direction, make smart trade-offs and drive execution. You will own the strategy for organic acquisition across web and app, improve how Paysend shows up in high-intent moments, and create the systems that allow organic growth to scale across regions.

You will lead strategy across SEO, ASO, content, technical discoverability and emerging AI-driven search behaviours, while working closely with Product, Marketing, Engineering, Data, Brand and Compliance. The remit is global, with a strong focus on priority markets, localisation, and commercial impact.

What You'll Do (Responsibilities):

Organic growth Strategy

• Define Paysend’s organic growth strategy across web and app, aligned to company priorities, target markets and customer demand

• Own Paysend’s organic growth strategy across SEO, ASO, content and emerging discovery channel

• Identify where organic growth can drive the greatest commercial value across key use cases, corridors, markets and customer journeys

• Create a focused view of where Paysend should win organically and how that translates into customer acquisition and business impact

• Align organic growth with brand activity, product launches and wider acquisition priorities

Build the engine for scalable organic growth

• Create a repeatable way to identify, prioritise and scale organic growth opportunities across markets

• Establish Paysend’s approach to new discovery behaviours, including how customers find and evaluate us beyond traditional search

• Make clear trade-offs between fast-impact improvements and longer-term investments in technical foundations, localisation and content infrastructure

Measurement, experimentation and scale

• Define and track the metrics that matter for organic growth

• Partner with Data on attribution, reporting and performance insight

• Build simple frameworks for prioritisation, testing and decision-making

• Balance quick wins with long-term growth opportunities

• Use AI where it improves speed, quality or scale

What You’ll Need To Be Successful In This Role:

• Significant experience in organic growth for a high-growth digital product

• Proven track record of scaling organic traffic and converting it into business outcomes

• Proven ability to negotiate priorities with Product and Engineering teams and navigate Compliance approval processes within highly regulated environments

• Deep expertise in SEO, ASO and content, with a strong interest & hand on experience in emerging discovery channels and practical experience adapting to new search behaviours.

• Operate as an owner and contributor with full ownership of organic growth channel

• Strong analytical mindset and ability to prioritise opportunities by impact

• Collaborative, action-oriented, comfortable working in a fast-paced environment

Why Join Paysend?

• Make a Global Impact: Directly impact millions of users worldwide

• Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities

• Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more

• Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible

• Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements